11 Tips to Using an Article to Promote Your Business
by Nancy J Wagner

So, you finally got an article published about your business.  Or, maybe you wrote an article about a topic you’re an expert on, and it’s now been published.  If so, NOW is the time to start promoting your article.  In other words, don’t just wait for people to find it. Instead, use the piece to promote your business with these 11 ways to do so (if necessary, make sure you get permission from the publisher to get or make copies of the article):

1. Mail or email the article to prospects and clients as a way to update them on your latest offerings or expertise – include a brief sales letter to encourage them to use your services/buy your products.
   
   
2. Post it on your Facebook or Myspace site.
   
   
3. Write about the article in your blog.
   
   
4. Send the article or at least a link to the article to other non-competitive bloggers.
   
   
5. Add it to your website, then submit that page to the search engines.  If you can’t add it to your website, then provide a one paragraph description of the piece, then provide a link to the website page that contains the full article.
   
   
6. Include a copy of the article in your collateral materials to hand out to prospects.
   
   
7. If you own a storefront, frame your article and place it in a prominent location.
   
   
8. If you own a storefront, provide a pile of copies of the article so new clients/prospects can pick up a copy and read it.
   
   
9. Include the article in your speaker’s kit.
   
   
10. Send the article to your network of business acquaintances.
    
    
11. Offer a link to your article on any pertinent forums you participate in.